2022 Onyx Woman Leadership Award Honoree LaToya Johnson-Rainey


Entrepreneur, Facilitator, Author, and Mentor

Organization: A Hair Boutique Shadyside and Entrepreneurs Forever

1. What role has the support of other women played in your success? The support of other women has played a critical role in everything successful in my life. I grew up in a community where female kinship was the backbone. It was expected for women to support one another. When I decided to start a business that helps women restore confidence from trauma-related hair loss, I had no idea so many women would pour into my mission. From connecting me with the right people, teaching me new things, praying for me, providing opportunities, giving money, giving time, and even constructive criticism that helps me grow. 

2. Are you where you thought you would be, and how did you get there? I am not where I thought I would be, but I don’t think I could’ve imagined the abundance that serving provides. My education is grounded in business communication and entrepreneurship. However, the type of business I would have was uncertain. 

My personal tragedy: losing my mother, nearly losing my life, and my hair loss battle led me to my “Personal Legend”/purpose. What got me here is; love from my supportive husband and my Nana; from an early age, she would always encourage me with Jeremiah 29:11. Traits that got me here include following through, keeping commitments, continued education, a solid tribe, dedication, faith, values, and determination. 

3. What would you tell other women about overcoming obstacles? I would tell other women going through obstacles to recognize what is in their control, do all they can with what they have, and trust the process. Keep your faith bigger than your fears, and just do it.  Find the grace and lesson in every obstacle.  Keep a gratitude journal. Write out your desired outcome and plan accordingly. Above all, take care of YOURSELF.

Books that I read when I need a push:

The Black Rose Tananarive Due

Super Rich Russell Simmons

The Alchemist PauloCoelho

  1. What does the phrase “Sis, I see you!” mean to you? To me, “Sis, I see you” means beautiful black woman, you are not invisible, I see the God in you, and you are ALL THAT AND SOME. (yes, I still say that). 
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