Kyshira S. Moffett, MBA Title: Brand Strategist Company: KSM Group, LLC Industry: Marketing & Advertising Years in the Industry: 5
1. Why did you choose this profession? I’ve always been fascinated by personal branding since I was an undergrad. I launched my blog in fall of 2013 with a simple goal of sharing my expertise with others to help them remain two moves ahead of the competition. I started off writing about career development and personal branding. I was also coaching others on career transitioning and interview prep. My specialty? Leveraging LinkedIn to build your brand, grow your network and make a name for yourself. Along the way, I began to work with entrepreneurs who wanted me to brand their LinkedIn profiles to aid them in getting clients. I LOVED working with this group of people. As I was gaining clients through referrals, their needs became bigger. I went from writing LinkedIn profiles to writing biographies, website content and creating social media strategies for authors, coaches, event planners and more.
2. What role has the support of other women played in your success? My brand, #HERmovement, has revolved around women since its inception. I created this platform for multifaceted ambitious women to have a place to learn, grow and fellowship. Present day, #HERmovement consists of a community of well over 40,000 women, a blog, podcast, and a YouTube channel. I brought #HERmovement to life in the form of Hustle HER Way which is 95% sponsored by women-owned businesses – bringing it all full circle.
4. What advice would you give to other women who want to go into your field? Don’t hold back on building your brand. No one will know how talented you are if you don’t promote yourself.
5. What would you tell other women about overcoming obstacles? Feel the Fear & Do It Anyway
I’ve grown so much personally over the years. I’ve learned the importance of managing your mindset and trusting the process on my journey. This has allowed me to expand my reach and impact by taking risks that have paid dividends.
Kyshira Moffett is a 2019 Onyx Woman Honoree. On May 4, 2019, we will be honoring Kyshira along with 18 other women who have been selected for their contributions to other women. Check back next week to see how you can register to attend.
