The Economy of You!


Author Kim Palmer

Kim Palmer
Senior Money Editor for U.S. News & World Report




That’s one of the questions we will ask Kim Palmer author of the new book, “The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life.” Kim is senior money editor for U.S. News & World Report, where she writes the popular Alpha Consumer blog. In addition, she is the creator of Palmer’s Planners, her own line of digital financial guides and money organizers for major life events and goals.

The biggest trend in business is the micro-business! Handcrafted jewelry, artisanal eats, life coaching, app development, you name it – entrepreneurial side ventures are everywhere. Weary of pink-slip anxiety and the endless money squeeze, millions of people are taking the leap. They’re adding to their incomes and creating safety nets in case the ax falls at work.
In the process, they’re unlocking their creativity and finding a sense of fulfillment they never dreamed possible. Palmer illuminates the everyday faces behind this growing movement, starting with her own journey. Recognizing that journalism offers little job security  – and with a baby to provide for-she decided to develop a series of financial planners. This supplemental business was soon providing a reliable income stream.
Topics we will discuss include:
  • tips for figuring out the ideal side gig;
  • ideas for keeping start up costs low;
  • advice on juggling a fledgling enterprise and a full-time job; strategies for finding your “tribe” and building a social network; branding and marketing basics that bring results;
  • when and what to offer for free;
  • and much more.
Companies guarantee nothing but today’s wages. It’s up to you to build stability by becoming a money-making engine. It’s empowering, gratifying, and easy to do with The Economy of You.

Join us on the radio:  Monday, February 3, at 2:30 pm, est.

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